September 2010 Work From Home Articles

Depending on who you talk to when getting advice about your new small business, you are bound to get all sorts of varying advice about branding your business.  Maybe it's the success of Mad Men, but it seems that just about everyone wants to be an expert on marketing these days, and yet so many people still miss the mark. Here's some lies and truths about branding that may help you narrow down a name.

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Loving your job, in my mind, always conjures up that famous crosby, stills & nash song "Love The One You're With"; meaning, sure you may not ever find your perfect job, so might as well love the job you have.  While this can be helpful in making it through a particularly tough season in any job, doing what you love is actually attainable for some  (not all) of us, and if you ever get the chance, you need to jump on it.  How do you know what you're passionate about and how do you make money at it? The answers are different for everyone, but here's a good start. 

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The grass is always greener when it comes to working from home.  Ask nearly anyone who doesn't and they'll say they wish they could, ask nearly anyone who does and they'll tell you it's not as easy as it sounds.  Why?  Because even though you're in the comfort of your own home, it's still work; and keeping your nose to the grindstone for 8-10 hours at home can seem like an eternity, even compared to cubicle life.  So, how do you get things done at home without going crazy?

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A business plan is one of the most fundamental elements that a small business needs to put together as part of the planning stage.  While it's not necessary in every single situation, nine times out of ten, you will find immense benefits to constructing a strong business plan, and in many cases, you won't be able to move forward without one.  There are three main goals that a business plan should accomplish, so pay attention because an elevator pitch can only get you so far.

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It's a common dilemma; you start out a new business or a job in sales and your natural instinct is to draw your initial sales leads from the people around you (your friends and family), but is this a good idea? 

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Evaluating a home based business is a crucial element of deciding whether or not to start your own, and can also be useful when deciding whether or not to invest in a home based business (perhaps the startup of a friend or relative).  The root word value found in evaluate may lead you to think that an evaluation of a business simply has to do with the bottom line, but there are a few other things to consider.

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SEO (search engine optimization) is a term that gets thrown around a lot, especially in business, and for the most part is wildly misunderstood. To understand this disparity a little more, lets look at the two major types of SEO - Black Hat SEO and Organic.

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People start small businesses for many different reasons, but the common denominator is to make money.  The spirit of capitalism that is woven into everyone's picture of the American dream starts with hard work and a good idea that can ultimately blossom into a successful business; even an empire.

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Social networks like Twitter, Facebook, MySpace, etc. have quickly changed the way most of us communicate with family and friends, and has rapidly shifted to become the way we get our news and promote companies.  There are plenty of "social marketing experts" out there, and while some are legitimate marketing talents, many are just people who have learned how to use Twitter and Facebook effectively, and this is something that any home based business can learn as well.

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